Sense and Sustainability. (A play on Jane Austen's "Sense and Sensibility" for those who don't understand why I thought it was witty.)
Turns out that I am not the only one to have this title pop into his or her head. There are websites, a podcast, a 2011 Gibbs & Soell study of Fortune 1000 executives, and even a New York eco-fashion show that go by this name.
But since this is only for class, I think I am again giving way too much thought to a silly little detail. I just thought I would practice posting by declaring that I am not a title thief, at least not on purpose.
Here are some of the links I found:
Haha, nice! I'm a fan of your play on words (and not just because I like Sense and Sensibility - although that doesn't hurt). Thanks for posting some of the links you found. Hopefully, one day sustainability will both make sense and be sensible to everyone :)
ReplyDeleteOne of the findings on the Gibbs and Soell Study didn't surprise me much:
ReplyDeleteMost executives cite insufficient return on investment (70 percent) and consumers’ unwillingness to pay a premium for green products or services (66 percent) as the primary obstacles to more businesses “going green.”
AND it completely backs up my post on the need to make sustainability affordable. :)
It is a luxury to concern oneself with sustainable living and the well-being of future generations, if you yourself are barely surviving. If I'm a poor Malaysian farmer, and can make money clearing rainforest and putting in a palm oil plantation so American kids can have their Oreos, you can bet I'll do it if it's my only option.
And consumers here in the U.S. are not going to connect cookies with sustainability, especially if the price goes up (or the taste changes) because Nabisco finds an alternative to palm oil in order to make their product more green.
For more on why I try really hard to avoid processed sweets (but usually fail) go to: http://www.cspinet.org/palm/